![]() Since then, of course, eBay has seemingly created and/or gobbled up half of the global digital landscape, leaving the rest to frenemy Google. ![]() Speaking of way back, in the late ’90s eBay appealed to its “early adopters” by showing, as these spots also do, literal groups of collectors hanging out en masse, forming new, magically Net-enabled human communities (“The Power of Us”). These new, elaborately produced eBay commercials are cute and funny, but initially seem so old school that I thought they came out of the Wayback Machine, circa 1999.įirst, there’s the obvious irony of a $7 billion digital titan promoting itself through warm and fuzzy television spots that will run heavily through the Christmas season.
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